Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. It’s curly, it’s complicated, it’s fun, and we get it.

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That’s why Deva Curl products are all inspired by conversations with real people. And our stylists won’t just give you amazing curls; they’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way.

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The easiest thing you can do to get gorgeous curls and waves is to ditch your shampoo. Without the harsh chemicals found in most traditional formulas, your hair–whether it’s wavy, curly or super curly—is transformed. No more dryness. No more frizz. With DevaCurl line of gentle cleansers and conditioners, including their best-sellers No-Poo and One Condition Original, all you’re left with is beautiful, healthy curls that can handle any style you feel like trying. It’s easy to switch up your look when you have the right products. Explore loads of options with their mix of non-crunchy gels, rich styling creams and lightweight sprays. Moisturizing and defining stylers not only help you create a unique look that fits your hair texture, they also help amp up volume, fight frizz and refresh second-day curls and waves. Find out what your curls can do.


Whether you’re letting your hair dry naturally or need a helping hand, DevaTools make it easier to speed through your styling routine. Explore their range of tools from the best-selling DevaTowel to their patented DevaDryer with revolutionary 360-degree airflow for fast, gentle drying and less frizz. Use it with their DevaFuser for more definition and volume. No matter which combo you go with, these DevaTools give you plenty of options for gorgeous, bouncy curls.


About the Author


Danielle is a licensed Cosmetologist from South Dakota. She graduated from Black Hills Beauty College and currently works at SpaMed in Rapid City.

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